SaaS company Smartsheet is donating its coveted sponsor spot in the McLaren Formula 1 MCL36 Grand Prix to Australian nonprofit DeadlyScience as part of its Sponsor X initiative.
The DeadlyScience logo will replace the Smartsheet logo on McLaren cars this weekend, to raise awareness and donate to DeadlyScience’s mission of providing remote Australian communities with STEM resources and mentorship.
Founder and CEO of DeadlyScience, and Kamilaroi man, Corey Tutt said, “It means the world for Smartsheet donates this sponsorship and believes in the important work we do. When kids see DeadlyScience on the car, they’ll know it represents them.
Smartsheet CEO Mark Mader said, “Driving meaningful change takes serious commitment, bold action, and a platform everyone can use to make a difference. That’s why we launched Sponsor X.”
“At Smartsheet, we believe in helping create a world where everyone can thrive. The pursuit of social progress anchors us in a greater purpose. We are so impressed with the work Corey and DeadlyScience are doing. with children across Australia. They are a remarkable representation of the impact we hope to have when we use our voice and resources to amplify changemakers across the world.
DeadlyScience has since provided Aboriginal and Torres Strait Islander children in over 100 remote communities with over 20,000 STEM books and resources.
Smartsheet said it would extend the benefits of its partnership with McLaren Racing to bring a “worthy cause” to the fore. Additionally, DeadlyScience will receive visibility on McLaren’s flagship social media posts and receive “perpetual Smartsheet software licenses, consultant hours and free training to enhance teamwork and collaboration.”
Since many nonprofits are so often constrained by their resources, Smartsheet has also created a set of free templates for nonprofits to help them manage their programs so they can spend more money they collect on their mission.
McLaren Racing CEO Zak Brown said: “Smartsheet has revolutionized the way we do business, and now they’re doing the same with how they activate their sponsorship; its cutting edge for Formula 1. McLaren is proud of the work DeadlyScience is doing to inspire a new generation of scientists. Sponsor X is a bold way to pursue progress – an idea that resonates with everyone at McLaren.