Singer halts production of $1million Porsche and switches to more profitable models


The California restoration company has suspended orders for its iconic, million-dollar Porsche 911-based model as it favors even more profitable versions.

Porsche’s iconic American restorer Singer has announced that order books for its million-dollar range of modified 911s are closed indefinitely – as the company pushes even more expensive upgrades to the front of the line.

Having established itself as the go-to company for restored and modified Porsche 911s over the past decade, Singer said it would no longer build its US$650,000 (AU$930,000) “Classic” models in a foreseeable future.

Instead, the California-based company will focus on its upcoming “Turbo Study” – a modern interpretation of Porsche’s iconic 930 Turbo from the late 1970s.

Expected to cost at least US$750,000 (AU1.07 million) – excluding taxes and donor car price – the Turbo Study will be the most expensive model to roll out of Singer’s workshop to date.

Singer Classic North Island Commission in New Zealand

In an interview with the British publication Top of the lineSinger Vehicle Design founder Rob Dickinson said his company would shift its focus to the Turbo study, with limited production of the Classic likely to save the values ​​of existing cars.

“We’ve actually stopped taking orders for Classic,” Mr Dickinson said. Top of the line.

“We capped it at around 450 (cars). We have a lot of Turbos to build.

“I would like to say that there is a master plan…there is not really a master plan. There was no master plan 12 years ago when we started, we are inventing it as we go.

“We’re just trying to be respectful to the guys who buy the (classic) cars. We want to maintain the values ​​of the cars if they change hands later of course, which I think has more to do with the perception of Singer as a “brand” beyond the quality of the cars.”

All 450 examples of Singer’s Classic models were custom built for each owner, despite sharing the same formula and philosophy.

Based on the 964-generation Porsche 911 – which owners must provide as a “donor vehicle” or starting point – Singer takes the rear-engined sports car and goes through a forensic restoration and modification process.

All Singer Classics are designed to replicate the shape of the first-generation Porsche 911s, though significant upgrades are made under the skin to bring its engine, suspension and brakes up to modern standards.

Dickinson promises Singer will use lessons learned from his classic production to build the Turbo study.

“Wheel arches making promises wheels can’t deliver was a phrase that kept buzzing in my head,” Mr Dickinson said. Top of the line.

“Use this opportunity to put bigger brakes on the car, improve mechanical grip, and just get away from iconography and celebrate the great bits…and edit out some of the lesser ones.

“It’s time to try turbocharging, synonymous with Porsche in many ways.

“Making a refined car, really chasing NVH (noise, vibration and harshness) and making the car – dare I say it – luxurious and something that makes you feel super good while being fast and super refined was another challenge. for us after the DLS and the Classic, which we have been practicing for 12 years.

“Turbo lag has always been a conversation starter with the (original) 930 Turbos.

“This engine (in the Turbo study) has zero lag. Nothing. We could introduce some lag – count three seconds and then it comes, which we could do for a bit of fun.

Computer artwork of two customer orders have been released so far, one in Wolf Blue and the other in Turbo Racing White with green stripes.

However, with further testing and tweaking expected to begin in the coming months, the first production Turbo study may not hit the road until late 2024.

Jordan Mulach

Jordan Mulach was born in Canberra/Ngunnawal and currently resides in Brisbane/Turrbal. Joining the Drive team in 2022, Jordan has previously worked for Auto Action, MotorsportM8, The Supercars Collective and TouringCarTimes, WhichCar, Wheels, Motor and Street Machine. Jordan is a self-proclaimed iRacing addict and can be found on the weekends driving his Octavia RS or swearing on his ZH Fairlane.

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