Passion and Profit: Ranking College Football’s Most Valuable Teams


College football means everything to its fans, but to schools it’s always about dollars and cents.

It is not just a business, but a very lucrative business, which is worth tens of millions every year. (And one where you don’t have to worry about labor costs.)

How do you calculate the value of these programs?

According to Go Banking Rates, which scoured the data, this is to verify the Department of Education’s analysis of athletics data and add up the total earnings of the most recent figures, which were from 2019-20 , before Covid-19. pandemic.

10. Arkansas

Record 2021: 9-4

2019-20 turnover: $52.049 million

Expect future earnings reports to be even better in the two years since Sam Pittman helped put Arkansas football back on the map.

Last season, the Razorbacks won nine games, including a home date against Texas, and beat Penn State by two touchdowns in another solid SEC Bowl game.

Arkansas signed Pittman to a contract extension for helping improve the program, which appears to be on firmer footing under his leadership.


standings utah football pac-12

Record 2021: 10-4

2019-20 turnover: $53.093 million

Last season was memorable for Utah, for good and bad reasons: The Utes suffered two tragic deaths on the team at the start of the year, but rallied in the following weeks and won the Pac-12 soccer championship.

Utah capped that off with a thrilling Rose Bowl performance, losing to Ohio State by three points and putting together another meaningful 2022 campaign this fall.

8.Texas A&M

texas aggies soccer

Record 2021: 8-4

2019-20 turnover: $55.792 million

Jimbo Fisher appears to have the Aggies on the verge of winning the SEC and making the college football playoffs, especially after signing what analysts have called the greatest recruiting class in modern history.

Now, this team enters 2022 facing another tough schedule, but with plenty of opportunities to impress CFP selectors, including a midseason date in Alabama.

7. Tennessee

tennessee football flight

Record 2021: 7-6

2019-20 turnover: $60.808 million

The wins haven’t always been there for the Vols since Phillip Fulmer left school, but the passion has never left Rocky Top. UT fans are loud and legion on Saturday at Neyland Stadium and now have reason to hope on the pitch.

Josh Heupel enters the sophomore year after a 7-game first win last fall and fires quarterback Hendon Hooker to lead the 9th-ranked offense in college football, but the SEC schedule is still a challenge.


bryce young alabama

Record 2021: 13-2

2019-20 turnover: $61.4 million

The 21st century dynasty, if not the entire history of college football under Nick Saban, the Crimson Tide have recently dominated the books and on the field.

Alabama has won six national championships over the past decade-plus with Saban on the sidelines and the school’s large and passionate fan base has been there with her.



Record 2021: 12-2

2019-20 turnover: $72.253 million

It’s been more than a generation since Michigan last won the national championship, but that hasn’t dampened interest in the school’s football program, not by a long shot.

Last season was a major boost for the Wolverines, who under Jim Harbaugh beat rival Ohio State for the first time in eight years, won the Big Ten and made their first-ever college football playoff appearance. .

4. Notre Dame

Notre Dame football quarterback Tyler Buchner has a chance to bring the Irish closer to a berth in the college football playoffs.

Record 2021: 11-2

2019-20 turnover: $83.712 million

One of the hallmarks of college football history, with a tradition and pageantry unmatched by any school, Notre Dame remains one of the sport’s greatest draws.

The program has made the college football playoffs twice, but is still awaiting its first national championship since 1988 and appears to be on solid ground under freshman head coach Marcus Freeman.

3. Georgia

Georgia football coach Kirby Smart after winning the College Football Playoff National Championship.

Record 2021: 14-1

2019-20 turnover: $85.392 million

The moment Georgia hired Kirby Smart to lead its football program, you had a feeling it could be a turning point in the SEC and nationally.

In six short years, Smart led the Bulldogs to two college football playoff appearances and helped the school win its first national championship since 1980.


bijan robinson texas

Record 2021: 5-7

2019-20 turnover: $97.223 million

They say football is a religion in the state of Texas, and they don’t always exaggerate, with interest in the Longhorns still at a fever pitch, even though the wins haven’t been there for much of the last decade.

But when Texas is good, there are few, if any, schools that can match the passion and profit in the college football landscape.


oklahoma earlys football

Record 2021: 11-2

2019-20 turnover: $101.119 million

The only school to surpass the nine-figure mark in this ranking, Oklahoma has been a consistent winner this century and is the winningest school since World War II.

OU has been on solid footing since 2000, first under Bob Stoops and then Lincoln Riley, who guided it through college football’s playoff era, but starting again with Brent Venables, the sport’s most respected defensive strategist, in as head coach.

11. Auburn — $51.651 million

12. Nebraska — $51.421 million

13. Florida — $51.230 million

14. Ole Miss — $49.111 million

15. Wisconsin — $48.559 million

16. Oregon — $48.123 million

17. Penn State — $47.204 million

18. State of Iowa — $46.794 million

19. Washington — $45.516 million

20. Minnesota — $45.125 million

21. South Carolina — $43.854 million

22. State of Ohio — $43.835 million

23. Clemson — $43.797 million

24. North Carolina — $43.654 million

25. Iowa — 43.491 million

(h/t Go bank rates)

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