College football means everything to its fans, but to schools it’s always about dollars and cents.
It is not just a business, but a very lucrative business, which is worth tens of millions every year. (And one where you don’t have to worry about labor costs.)
How do you calculate the value of these programs?
According to Go Banking Rates, which scoured the data, this is to verify the Department of Education’s analysis of athletics data and add up the total earnings of the most recent figures, which were from 2019-20 , before Covid-19. pandemic.
Record 2021: 9-4
2019-20 turnover: $52.049 million
Expect future earnings reports to be even better in the two years since Sam Pittman helped put Arkansas football back on the map.
Last season, the Razorbacks won nine games, including a home date against Texas, and beat Penn State by two touchdowns in another solid SEC Bowl game.
Arkansas signed Pittman to a contract extension for helping improve the program, which appears to be on firmer footing under his leadership.
Record 2021: 10-4
2019-20 turnover: $53.093 million
Last season was memorable for Utah, for good and bad reasons: The Utes suffered two tragic deaths on the team at the start of the year, but rallied in the following weeks and won the Pac-12 soccer championship.
Utah capped that off with a thrilling Rose Bowl performance, losing to Ohio State by three points and putting together another meaningful 2022 campaign this fall.
Record 2021: 8-4
2019-20 turnover: $55.792 million
Jimbo Fisher appears to have the Aggies on the verge of winning the SEC and making the college football playoffs, especially after signing what analysts have called the greatest recruiting class in modern history.
Now, this team enters 2022 facing another tough schedule, but with plenty of opportunities to impress CFP selectors, including a midseason date in Alabama.
Record 2021: 7-6
2019-20 turnover: $60.808 million
The wins haven’t always been there for the Vols since Phillip Fulmer left school, but the passion has never left Rocky Top. UT fans are loud and legion on Saturday at Neyland Stadium and now have reason to hope on the pitch.
Josh Heupel enters the sophomore year after a 7-game first win last fall and fires quarterback Hendon Hooker to lead the 9th-ranked offense in college football, but the SEC schedule is still a challenge.
Record 2021: 13-2
2019-20 turnover: $61.4 million
The 21st century dynasty, if not the entire history of college football under Nick Saban, the Crimson Tide have recently dominated the books and on the field.
Alabama has won six national championships over the past decade-plus with Saban on the sidelines and the school’s large and passionate fan base has been there with her.
Record 2021: 12-2
2019-20 turnover: $72.253 million
It’s been more than a generation since Michigan last won the national championship, but that hasn’t dampened interest in the school’s football program, not by a long shot.
Last season was a major boost for the Wolverines, who under Jim Harbaugh beat rival Ohio State for the first time in eight years, won the Big Ten and made their first-ever college football playoff appearance. .
4. Notre Dame
Record 2021: 11-2
2019-20 turnover: $83.712 million
One of the hallmarks of college football history, with a tradition and pageantry unmatched by any school, Notre Dame remains one of the sport’s greatest draws.
The program has made the college football playoffs twice, but is still awaiting its first national championship since 1988 and appears to be on solid ground under freshman head coach Marcus Freeman.
Record 2021: 14-1
2019-20 turnover: $85.392 million
The moment Georgia hired Kirby Smart to lead its football program, you had a feeling it could be a turning point in the SEC and nationally.
In six short years, Smart led the Bulldogs to two college football playoff appearances and helped the school win its first national championship since 1980.
Record 2021: 5-7
2019-20 turnover: $97.223 million
They say football is a religion in the state of Texas, and they don’t always exaggerate, with interest in the Longhorns still at a fever pitch, even though the wins haven’t been there for much of the last decade.
But when Texas is good, there are few, if any, schools that can match the passion and profit in the college football landscape.
Record 2021: 11-2
2019-20 turnover: $101.119 million
The only school to surpass the nine-figure mark in this ranking, Oklahoma has been a consistent winner this century and is the winningest school since World War II.
OU has been on solid footing since 2000, first under Bob Stoops and then Lincoln Riley, who guided it through college football’s playoff era, but starting again with Brent Venables, the sport’s most respected defensive strategist, in as head coach.
11. Auburn — $51.651 million
12. Nebraska — $51.421 million
13. Florida — $51.230 million
14. Ole Miss — $49.111 million
15. Wisconsin — $48.559 million
16. Oregon — $48.123 million
17. Penn State — $47.204 million
18. State of Iowa — $46.794 million
19. Washington — $45.516 million
20. Minnesota — $45.125 million
21. South Carolina — $43.854 million
22. State of Ohio — $43.835 million
23. Clemson — $43.797 million
24. North Carolina — $43.654 million
25. Iowa — 43.491 million
(h/t Go bank rates)
Follow College Football Headquarters: Bookmark | Rankings | Facebook