The Kashmir Files box office is soon to be a case study for those who argue that you have to put in money to attract money. Yes, the director of Vivek Agnihotri comes with emotional baggage, but that’s what makes this film a perfect magnet to draw in viewers.
The Kashmir Files tells a story in a way that many would love to hear and it’s the basis that it clarifies better than films made with a monumental budget (Radhe ahem…Shyam). Let’s see how this movie turned into a profitable business in just 4 days after its release.
The first thing to note is how Vivek Agnihotri limited the film’s budget to a certain point in order for it to become a box office success from day one. Achieved at a very generous cost of 20 croresThe Kashmir Files has already collected 42.20 crore At the box office.
This is how we calculate the profit percentage:
Collections – Budget = ROI
ROI/Budget*100 = ROI%
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According to the above formula, the ROI of The Kashmir Files should be everywhere 22.20 crores. If we turn that into a percentage, the ROI% currently stands at 111%, which is even more special because it’s only been 4 days since the movie was released. Currently, we have 2 movies on the list of highest grossing movies of 2022 named Spider-Man: No Way Home with 182.66% ROI and Pushpa, Allu Arjun’s Monster with 430% profit percentage %.
If we create a hypothetical situation, The Kashmir Files must collect 107 crores surpass Allu Arjun’s Pushpa (current ranking) and become the highest-grossing film. It would be interesting to see how far The Kashmir Files could go to push the ROI% further. What do you think? Share your thoughts in the comments section below.
That aside, the creators of The Kashmir Files are over the moon when they received a congratulatory call from Indian Prime Minister Narendra Modi, who praised their bravery. Vivek Agnihotri, producer Abhishek Agarwal and actress Pallavi Joshi were congratulated by the Prime Minister.
Must read: Kashmir records reviewed by Prime Minister Narendra Modi, say ‘the truth has been suppressed for years, now someone is trying to show it’