Dealerslink has just released its latest tool, designed to help dealers more easily calculate profitability in changing market conditions.
— Devon Peterson, Vice President of Dealer Services at DealersLink
BROOMFIELD, COLORADO, USA, April 19, 2022 /EINPresswire.com/ — Hot on the heels of NADA 2022, Dealerslink has just announced its latest release: the DMS Product Profit feature. Aimed at increasing both transparency and efficiency, this analytics tool incorporates a variety of data points to give dealers an in-depth view of their potential profitability.
In line with Dealerslink’s philosophy of connecting to profit, DMS Product Profit provides dealers with a new metric to measure success. This feature allows dealers to use their own DMS data to help identify vehicles to stock their lots with, without the time and effort of collecting the data. Additionally, it provides the foundation to help dealers achieve initial profitability. Dealertrack and CDK are already integrated into this new tool.
The feature is easily accessible from the Dealerslink homepage. Users just need to access the gear report or any rating, and the profit column will be newly present. If needed, users can “drill down” into the gear ratio to see how specific models or vehicle years have historically performed at their dealership.
“Given the poor user experience of a typical DMS interface, Dealerslink aims to present information to the dealer in a simpler and more digestible way,” describes Devon Peterson, vice president of sales at Dealerslink. “Instead of guessing which vehicles to stock their lots with, dealers can now use real data to connect to profit.”
For more information on Dealerslink and the DMS Product Profit feature, visit: